Your Home Page Takes Too Long to Load

Web surfers are getting less and less patient. There is no point in having a site at all if your visitors lose interest before they see your content. The faster your site loads, the more time you have to interest them in your product. When possible, keep your home page under 20K.

Your Site is Full of Broken Links

Whether they are images that don't load or buttons that don't go anywhere, broken links make a site look poorly maintained, out-of-date and sloppy. Always double-check your site whenever you make changes.

Your Site is Nothing but Page After Page of Unbroken Text

It can be intimidating staring at a million lines of text with no headings or paragraph breaks to give the eyes a rest. If you have a lot of information for your visitors, try breaking it up into several pages or at least inserting headlines.

Your Site is Full of Spelling and Grammar Errors

Bad spelling and grammar can make a website look very unprofessional. Spell-checkers will catch most errors, but they can't catch everything. Using "your" instead of "you're" is a common mistake because both words are in the dictionary. Even if you are a good with spelling and grammar, have someone else check your site. Another pair of eyes may catch things that you wouldn't, just because they haven't been staring at the content for the past two weeks straight.

Your Site is Loaded with Too Much Advertising

It is hard to take a site seriously if it is nothing but an online billboard. There is nothing wrong with putting banners on your site, but make sure that the content is not hidden. In fact, you can often charge more per banner. Advertisers want to know that their ad won't be swallowed in a sea of their competitors' banners.