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Once
you have established a good method for getting traffic to
your site, make sure that you are not scaring off your
visitors.
Your
Home Page Takes Too Long to Load
Web
surfers are getting less and less patient. There is no point
in having a site at all if your visitors lose interest
before they see your content. The faster your site loads,
the more time you have to interest them in your product.
When possible, keep your home page under 20K.
Your
Site is Full of Broken Links
Whether
they are images that don't load or buttons that don't go
anywhere, broken links make a site look poorly maintained,
out-of-date and sloppy. Always double-check your site
whenever you make changes.
Your
Site is Nothing but Page After Page of Unbroken Text
It
can be intimidating staring at a million lines of text with
no headings or paragraph breaks to give the eyes a rest. If
you have a lot of information for your visitors, try
breaking it up into several pages or at least inserting
headlines.
Your
Site is Full of Spelling and Grammar Errors
Bad
spelling and grammar can make a website look very
unprofessional. Spell-checkers will catch most errors, but
they can't catch everything. Using "your" instead
of "you're" is a common mistake because both words
are in the dictionary. Even if you are a good with spelling
and grammar, have someone else check your site. Another pair
of eyes may catch things that you wouldn't, just because
they haven't been staring at the content for the past two
weeks straight.
Your
Site is Loaded with Too Much Advertising
It
is hard to take a site seriously if it is nothing but an
online billboard. There is nothing wrong with putting
banners on your site, but make sure that the content is not
hidden. In fact, you can often charge more per banner.
Advertisers want to know that their ad won't be swallowed in
a sea of their competitors' banners.
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